Thank you, finally someone is trying to bring some sense into what Frezik meant by “American coffe culture”. To me that’s still a pretty niche thing and not “everywhere” as they claimed, but at least I can acknowledge that it exists.
Yet I’m still not sure how much of that development is based in the US. We have had small rosters in my hometown all the time and not only Tchibo, but I guess the numbers might have gone up again lately and maybe the US could even have played a part in that trend.
Just as with Craft Beer, it’s not something the USA invented. We’ve had crafted beer in Germany all the time, and every little town had it’s own local brewery. We just didn’t call it “Craft Beer” it was simply “beer”. However, the general trend was going towards industrialized big brand beers and away from the old fashioned Dorfbrauerei in the late 20th century, with a lot of smaller breweries closing down. The US Craft Beer szene might have helped turning that trend around and giving small breweries a new fancy name for their old product to bring it back into the supermarkets.
My local butcher is closing after more than a century, my local bakery was replaced by a local chain a few years ago. Maybe the US can start a Craft Butchering and a Craft Bread trend next, so I don’t have to drive 2km to the next local bakery.
Thank you, finally someone is trying to bring some sense into what Frezik meant by “American coffe culture”. To me that’s still a pretty niche thing and not “everywhere” as they claimed, but at least I can acknowledge that it exists.
Yet I’m still not sure how much of that development is based in the US. We have had small rosters in my hometown all the time and not only Tchibo, but I guess the numbers might have gone up again lately and maybe the US could even have played a part in that trend.
Just as with Craft Beer, it’s not something the USA invented. We’ve had crafted beer in Germany all the time, and every little town had it’s own local brewery. We just didn’t call it “Craft Beer” it was simply “beer”. However, the general trend was going towards industrialized big brand beers and away from the old fashioned Dorfbrauerei in the late 20th century, with a lot of smaller breweries closing down. The US Craft Beer szene might have helped turning that trend around and giving small breweries a new fancy name for their old product to bring it back into the supermarkets.
My local butcher is closing after more than a century, my local bakery was replaced by a local chain a few years ago. Maybe the US can start a Craft Butchering and a Craft Bread trend next, so I don’t have to drive 2km to the next local bakery.