In 2025, AI deepfakes flooded Tinder. According to the company, 98 percent of the content-moderation actions on the app were focused on combating fake accounts, scamming, and spam, pushing the company to expand its moderation efforts for its 60 million global users.
Among current online daters in the US, nearly half have been targeted by a dating scam,
More than a dozen major dating apps and sites use face recognition to verify users, often relying on liveness checks, 3D authentication, video selfies, or biometric ID to demonstrate humanness.
Underpinning the shift, however, is a grim irony: In attempting to solve the problem of knowing whether someone is real, Big Dating is potentially creating more opportunities for privacy and security risks by forcing users to give up biometric data, while also legitimizing a culture of surveillance.
“potentially”
Good catch!
