America’s largest newspaper chain, USA Today Co., partners with Palantir to analyze audience data as search traffic falls

www.niemanlab.org

America’s largest newspaper chain, USA Today Co., partners with Palantir to analyze audience data as search traffic falls

www.niemanlab.org

supersquirrel@sopuli.xyz to

Enshittification@slrpnk.net · 2 months ago

USA Today Co. has made a deal with software company Palantir to analyze and monetize user behavior, the company announced on Thursday. In its Q2 earnings call Thursday morning, USA Today Co. chairman and CEO Mike Reed told investors he expects the partnership to "strengthen how we collect, …

Roberts told USA Today Co. employees in an email Thursday that the Palantir partnership could result in “better recommendations and offers based on what people actually care about” and “smarter subscription and advertising experiences” for consumers and subscribers.

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