From TFA:

So what do we search with instead of Google? There isn’t a lot of choice. There’s various flavours of Google or Bing.

[…] Kagi resells Google’s actual link results for a monthly subscription. Kagi is really an AI company that sells search as a sideline, and they’ve got a terrible AI slop news service too. But the search has a good reputation for now.

GEMA versus OpenAI. Whoever wins, we all lose.

But I’m still happy to see them fight.