In a surprising move, Apple has announced today that it will adopt the RCS (Rich Communication Services) messaging standard. The feature will launch via a software update “later next year” and bring a wide range of iMessage-style features to messaging between iPhone and Android users.
Apple’s decision comes amid pressure from regulators and competitors like Google and Samsung. It also comes as RCS has continued to develop and become a more mature platform than it once was.
Seems more likely to be Apple getting ahead of incoming legislation than a small phone company’s announcement. Companies like Apple don’t make huge changes within a couple days of nearly unknown (to the general market) companies doing something that might slightly affect them.
Regulations work, and in this case, it doesn’t look like competition played any role. Apple only makes changes like this when forced to by regulators or, in the case of privacy, when it’s marketable. Capitalistic self regulating is almost a myth with them— they wouldn’t even stop selling those butterfly keyboards until their self imposed refresh timeline allowed for it.
I’ve no doubt it’s more than one thing that is driving this, but my point was they are only now agreeing because they have to and not because they want to. This company has literally taken away their customers ability to receive quality media from their friends with the sole intent to pressure people into getting their product so they belong. I know it’s hyperbolic to say, but it’s basically using teens to bully each other into buying something. Someone had to pitch this idea to a room full of people and all those people thought wow this is a great idea, think about how fucked up that is.