Because the casting made it clear they aren’t even trying to make a true adaptation is the games, so they aren’t courting any Borderlands fans.

And everyone else is asking why they made this trashy, lame mad Max ripoff.

And it’s not really appropriate for kids, so you can’t even use it to make little Timmy shut up for 2 hours.

And there isn’t a new game coming out (afaik) so no brand synergy.

They haven’t given a single person a single reason to watch it except ‘Kevin Hart is allegedly funny, right?’