The company reports that its brands—BMW, MINI, and Rolls-Royce—sold 204,295 battery-electric vehicles (BEVs) in the first half of the year, marking a 7.4% decline in comparison to the first half of 2025.
“Overpriced brand that hasn’t innovated in decades falls short of lofty goals.”
Seriously nobody wants a Mini that looks like it got stung by a bee, electric or otherwise.
Not to mention, who the fuck has money anymore to spend lol
If they had a reasonably priced convertible mini bev I’d buy it yesterday. But it doesn’t exist and if it did it wouldn’t be reasonably priced
They should stop making ugly ass cars. Electric vehicles can look normal.
Their i4 is one of the most normal looking EVS out there.
I think the iX3 is a reasonable step in that direction after the horror that was the iX. I think they’ll sell every iX3 they can make. But man I just want an electric wagon (Audi A6 etron not available in a wagon format here)
You see the new iX5 with the dead fish eyes? Oh, also the only way to adjust the air vents inside is by going through multiple touch screen menus. As opposed to just grabbing and moving the freaking thing.
I cannot tell you the last time I adjusted the vents in my car (via touch screen) nor in my van (manually).
Try having two people who drive a car and switch seat and vary on the temp outside.
Making the pig nose smaller is an improvement, but they just need to abandon that design all together.
Definitely need to walk it back. No argument there.
Well ya. We are currently in transition from the old iX (now discontinued) and i4 to the Neue Klasse iX3 and i3.
Incompetent marketing department.
No need for clever slogans and campaigns to make someone buy a noiseless, emissions-free product over a noisy one that emits poison.
