Sick of scrolling through junk results, AI-generated ads and links to lookalike products? The author and activist behind the term ‘enshittification’ explains what’s gone wrong with the internet – and what we can do about it
Let the implications of most-favoured nation settle in. If Amazon is taxing merchants 45-51 cents on every dollar they make, and if merchants are hiking their prices everywhere their goods are sold, then it follows you’re paying the Amazon tax no matter where you shop – even the corner mom-and-pop hardware store.
I haven’t shopped at Amazon for well over a decade now, but apparently even I am affected by their business model…
That is why I get tired about the “individual action” suggestion, that I alone could stop using Amazon and hurt their sales, I could de-Google my life and keep my privacy, or recycle plastic and save the ocean, or swear off AI to fuck with Nvidia.
But all that is a drop in the bucket compared to the millions of people who all readily handed over their lives to these companies and haven’t left (or can’t). And governments who abdicated regulatory authority to them, which have allowed them to run rampant.
They’re still making it so these massive companies have force in my life. I alone can’t do anything about that.
Really good article and worthwhile a read!
I haven’t shopped at Amazon for well over a decade now, but apparently even I am affected by their business model…
That is why I get tired about the “individual action” suggestion, that I alone could stop using Amazon and hurt their sales, I could de-Google my life and keep my privacy, or recycle plastic and save the ocean, or swear off AI to fuck with Nvidia.
But all that is a drop in the bucket compared to the millions of people who all readily handed over their lives to these companies and haven’t left (or can’t). And governments who abdicated regulatory authority to them, which have allowed them to run rampant.
They’re still making it so these massive companies have force in my life. I alone can’t do anything about that.
Hmm are you implying collective actions are in order?