TikTok Is Shutting Down its $2 Billion Creator Fund::TikTok’s controversial creator fund allowed short-form content creators to earn money for their videos. The program will end in December.

    • T4UTV1S@lemmy.worldEnglish
      161·
      1 year ago

      I don’t think so. With the tiktok shop, this move will push creators to shill (mostly) crappy products in order to make money. Or potentially transition to something like Patreon, but I’m not sure if that’s even doable with short form content.

      • foggy@lemmy.worldEnglish
        5·
        1 year ago

        It will create a content creation vacuum, which will be filled by the next big thing.

        • T4UTV1S@lemmy.worldEnglish
          5·
          1 year ago

          I’m not sure it’ll create a vacuum, though. Sure, some creators will leave but overall I think the content will just decrease in quality as the main motivating factor shifts from actual good content to pushing viewers into other methods of monetization.

    • BestBouclettes@jlai.luEnglish
      81·
      1 year ago

      It’s only going to kill shorter videos, the longer ones will still be eligible to the creation fund.

      • JohnEdwa@sopuli.xyzEnglish
        2·
        1 year ago

        So what’s the new duration everything will now be stretched to? On youtube it’s 10 minutes as that allows you yo run more ads.