It is paid by consumers, not Apple. Other phone companies will raise prices as well to increase their profits, since iPhone prices will set a new high price. When Apple prices goes up 25% other phone companies can increase their prices by 15% and still be competitive to apple.
Actually to make same profit due to lower phone sales Apple may have to raise price even higher than 25% or find other ways to get consumers to pay more. Die hard fans of Apple will buy, whatever the price.
It is paid by consumers, not Apple. Other phone companies will raise prices as well to increase their profits, since iPhone prices will set a new high price. When Apple prices goes up 25% other phone companies can increase their prices by 15% and still be competitive to apple.
Actually to make same profit due to lower phone sales Apple may have to raise price even higher than 25% or find other ways to get consumers to pay more. Die hard fans of Apple will buy, whatever the price.