European Union Justice Commissioner Didier Reynders recently told German newspaper 'Welt am Sonntag' that the European Commission is aware of how annoying cookie consent banners have become...
The EU law explicitly says no consent by default and users have to opt in. All of these cookie banners are breaking the law, the law doesn’t need to change it just needs enforcing and these banners will disappear. We already have a do not track header and that could be complied with but it’s enforcement that is the problem.
How do they break the law? The opt-in forces them to ask you first and that’s what the annoying banners do. Sites that don’t care about tracking also don’t show these pop-ups.
The EU law explicitly says no consent by default and users have to opt in. All of these cookie banners are breaking the law, the law doesn’t need to change it just needs enforcing and these banners will disappear. We already have a do not track header and that could be complied with but it’s enforcement that is the problem.
How do they break the law? The opt-in forces them to ask you first and that’s what the annoying banners do. Sites that don’t care about tracking also don’t show these pop-ups.
The default should always be “no”. The user has to opt in.
The law specifically says not to do the super complex dark pattern deny every 3rd part cookie manually by hand - crap.
The problem is that it’s not enforced
The user often needs to click through several steps to say no
And that’s exactly against both the spirit and the letter of the law. They need to enforce it.