Jeffrey Katzenberg: AI Will Take 90% of Artist Jobs on Animated Films In Just Three Years::Former DreamWorks Animation CEO Jeffrey Katzenberg said AI will take 90 percent of the artist jobs on animated movies within three years.
Jeffrey Katzenberg: AI Will Take 90% of Artist Jobs on Animated Films In Just Three Years::Former DreamWorks Animation CEO Jeffrey Katzenberg said AI will take 90 percent of the artist jobs on animated movies within three years.
In the long term, this is going to impact the industry as a whole. Firing all your junior reps and making every job a managerial position that requires 15 years of experience means you’re going to run out of qualified professionals inside a decade.
The WGA Strikers had this complaint wrt “Mini-Rooms” for script writing. Parsing the script writing process from the production process and reducing the team to a single script editor means you lose all those junior talents who are supposed to matriculate into production and direction and senior writer positions over time. It represents the death of the industry, by way of films like “Rebel Moon” that are just vague jumbled composites of other movies.
Using AI is akin to dosing your firm in a strong acid, dissolving the integrity of the thing you’re supposed to be facilitating in hopes of making it lighter and faster.
You’re absolutely correct. The same issue will arise in every industry AI is used in. It’s going to make the barrier to entry even larger than it was before AI, and folks were already joking about entry level jobs requiring 5 years experience. In software it’s starting to look like someone will need to get to today’s senior engineer level of skill before they can land a job. Good thing our schools are keeping up. /s
The back door around that is the consulting agencies. You just work for Deloitte or McKinley for five years, making spreadsheets about databases, and then you’ve got the experience to fake it in through the back door. Alternatively, a lot of firms do actually have new hire crash courses. I worked at a firm that would hire virtually anyone with a bachelor’s degree and put them through a six week coding boot camp. The… quality of the product was… not great. But the volume of people coming through the system and getting “years of experience” was notable.