Allies of Florida Gov. Ron DeSantis outlined a strategy for next weekās GOP presidential primary debate in a memo encouraging him to defend former President Donald Trump from attacks by rival Chris Christie and call upstart contender Vivek Ramaswamy āfake.ā
The two-page memo, written by leaders of the pro-DeSantis super PAC Never Back Down, was published to the website of Axiom Strategies and dated Aug. 15. Axiom founder Jeff Roe also leads the pro-DeSantisā super PAC.
āDefend Trump when Chris Christie attacks him,ā the memo reads, adding a potential line for DeSantis to use on stage in Milwaukee against the former governor of New Jersey: āTrump isnāt here so letās just leave him alone. Heās too weak to defend himself here. Weāre all running against him. I donāt think we want to join forces with someone on this stage whoās auditioning for a show on MSNBC.ā
On Ramaswamy, the 38-year-old businessman whose long-shot campaign has seen upward movement in the polls in recent weeks, the DeSantis allies write that the Florida governor needs to ātake a sledge-hammerā to him, calling him āFake Vivekā or āVivek the Fake.ā
The New York Times was first to report on the memo. Never Back Down did not immediately respond to a request for comment. On Twitter, Ramaswamy called the attack plan āboringā and hit āRobot Ronā for ātaking lame, pre-programmed attack lines against me for next weekās debate.ā
The document offers an insiderās perspective into what DeSantisā boosters believe he needs to accomplish on stage next Wednesday, listing among āfour basic must dosā his defense of Trump and attack on Ramaswamy.
The memo states two additional overarching goals for DeSantis: Blast President Joe Biden and the press at least three to five times and give a positive vision for the country at least two or three times.
It also lists two approaches for when candidates on stage invoke DeSantisā name and he is given a chance to respond, referring to the governor as āGRD.ā
ā1. When there is a core attack on GRDās central candidacy (calling GRD a liberal, hitting veteran record, hitting conservative record), GRD should take the time, correct the record, and highlight the positive/dismiss the attacker if itās a tier one candidate,ā it read. āGRD can also pivot to hitting Joe Biden when possible.ā
ā2. If itās not a core attack but GRDās name is invoked, GRD should take the response opportunity to pivot and take up time,ā the memo continued. āGRD should ignore the weak attack, not even address it, and instead pivot to message and vision and name check Iowa, New Hampshire, etc. voters directly. āIowans/Americans, Iām talking directly to you nowā¦.āā
The memo offers a window into how DeSantis is planning for the upcoming contest, in which more than a half dozen candidates will battle on stage. Trump has signaled he is unlikely to attend, which would put DeSantis, currently a distant second behind Trump in most polls, at center stage and more likely to take incoming heat from rivals looking to leapfrog him in the race.
NBC News was made aware of the documentās existence by a person not connected to either the DeSantis campaign or the pro-DeSantis super PAC. It is not uncommon for super PACs to post such memos online, sometimes in hard-to-find places, as a way to get around laws barring coordination between super PACs and political campaigns.
While the memo calls on DeSantis to defend Trump from Christieās attacks, it also urges DeSantis to convey himself as the leader best positioned to carry āthe torchā of Trumpism forward.
ā'He was a breath of fresh air and the first president to tell the elite where to shove it,ā the memo reads, suggesting a potential line for the governor. ā'But he was attacked all the time, provoked attacks all the time, and it was non-stop. The drama affected families. Trumpās drama pitted brother against brother, friend against friend. Heās got so many distractions that itās almost impossible for him to focus on moving the country forward. This election is too important.ā
Interestingly, the memo also implores DeSantis to make mention of a āpersonal anecdoteā or āstory about his family, childrenā and/or his wife, Casey DeSantis, while āshowing emotion.ā
āRemember to pretend to be human. They like that.ā
Be Likable Ron!
Man, I really hope meatball Ron has a please clap moment in the near future.
Here is an alternative Piped link(s): https://piped.video/q26OL7XreBI
Piped is a privacy-respecting open-source alternative frontend to YouTube.
Iām open-source, check me out at GitHub.