Search shows you random videos because “the algorithm” is hoping to drive you through to videos that are the most monetized and the most likely to keep you on the platform based on their data
The shorts thing is because they can pack more ads into 15 second bits of content while using less bandwidth and they’re hoping to hijack your attention with an “endless stream” of short clips a la TikTok or instagram reels
The video bandwidth drops to low every time because they’re hoping people will still watch, see the ads, and not bump the quality up, saving Google on bandwidth costs
The live streams thing is just more advertising revenue again
None of that applies if you’re a paying customer like me, and I see all the same bs. So no, it’s really just bad design, it’s not trying to do any of the stuff you mentioned.
Even that’s just a monetary decision. They are choosing not to spend money to build a custom “premium” experience for paying customers and instead just stripping ads, keeping the existing engagement/monetization driven UI in place. A customized UI takes more dev time, costs more in engineering labor, etc
The live streams thing is not about advertising. Problems like putting the hearts button on top of the chat instead of next to the chat or having the chat cover up the entire left side of the stream every time a single message is sent are just because they don’t care.
And all of those come down to money
Search shows you random videos because “the algorithm” is hoping to drive you through to videos that are the most monetized and the most likely to keep you on the platform based on their data
The shorts thing is because they can pack more ads into 15 second bits of content while using less bandwidth and they’re hoping to hijack your attention with an “endless stream” of short clips a la TikTok or instagram reels
The video bandwidth drops to low every time because they’re hoping people will still watch, see the ads, and not bump the quality up, saving Google on bandwidth costs
The live streams thing is just more advertising revenue again
None of that applies if you’re a paying customer like me, and I see all the same bs. So no, it’s really just bad design, it’s not trying to do any of the stuff you mentioned.
Even that’s just a monetary decision. They are choosing not to spend money to build a custom “premium” experience for paying customers and instead just stripping ads, keeping the existing engagement/monetization driven UI in place. A customized UI takes more dev time, costs more in engineering labor, etc
Why would they design it to be any better if you’re still willing to pay for it?
The live streams thing is not about advertising. Problems like putting the hearts button on top of the chat instead of next to the chat or having the chat cover up the entire left side of the stream every time a single message is sent are just because they don’t care.