I wouldn’t say that past generations wanted to be marketed to, it’s just that before the internet, marketing was the closest a customer could get to being spoken to by a brand.
And at some point in the history of marketing, I think companies used to see it that way too, marketing was a means of communicating with potential customers what your product offered. But as capitalism progressed, and media outlets expanded (print, radio, film, TV, etc.), honesty was optimized out in favor of “bamboozleism”.
It’s now easier than ever for a brand to have a direct, two-way conversation with their customers at any time, but marketers are still stuck in that 20th century mindset of “we just say whatever we want, and you just accept it”. The internet is in the process of popping that bubble.
I work in the industry, and yeah. Before, marketing was based on utility. “Buy this because it can do this and this and that”, basically marketing how effective or what it can actually do for you. Around the 50s (in the US) marketing changed to be based around lifestyle. “Buy this so you can be this”. Now nearly all ads appeal to emotion instead of reason, and it is very effective.
Researching about what a product offers is so much harder than just buying on a whim because the ads and the product are colorful.
You can see this change in old (really old) newspapers. Ad spreads were chock full of text about features. Now 3/4ths of the ads are an image of a happy woman if marketed for gals, or a stoic muscly man if marketed for guys.
Largely agree. I think the bamboozlers were there the whole time - after all, a lot of early radio was for propaganda purposes. But I do think most companies try to do things the right way, and there was a point when marketing was seen as simple outreach.
I wouldn’t say that past generations wanted to be marketed to, it’s just that before the internet, marketing was the closest a customer could get to being spoken to by a brand.
And at some point in the history of marketing, I think companies used to see it that way too, marketing was a means of communicating with potential customers what your product offered. But as capitalism progressed, and media outlets expanded (print, radio, film, TV, etc.), honesty was optimized out in favor of “bamboozleism”.
It’s now easier than ever for a brand to have a direct, two-way conversation with their customers at any time, but marketers are still stuck in that 20th century mindset of “we just say whatever we want, and you just accept it”. The internet is in the process of popping that bubble.
I work in the industry, and yeah. Before, marketing was based on utility. “Buy this because it can do this and this and that”, basically marketing how effective or what it can actually do for you. Around the 50s (in the US) marketing changed to be based around lifestyle. “Buy this so you can be this”. Now nearly all ads appeal to emotion instead of reason, and it is very effective.
Researching about what a product offers is so much harder than just buying on a whim because the ads and the product are colorful.
You can see this change in old (really old) newspapers. Ad spreads were chock full of text about features. Now 3/4ths of the ads are an image of a happy woman if marketed for gals, or a stoic muscly man if marketed for guys.
Gives me the ick.
Limbic capitalism. The product will make you happy. Only the product will make you happy.
The act of purchasing the product will make you happy.
Subscribe now to receive happiness for a monthly subscription fee of $14.99. Or, save 18% by paying $149.99 for the whole year!
THX 1138 gets home and throws out the widget.
Largely agree. I think the bamboozlers were there the whole time - after all, a lot of early radio was for propaganda purposes. But I do think most companies try to do things the right way, and there was a point when marketing was seen as simple outreach.