

Based on the article, it seems like cult-follower behavior. Not everyone is susceptible to cults (I think it’s a combo of individual brain and life-circumstances), but I wouldn’t say, “eh, it’s not the cult’s fault that these delusional people killed themselves!”
I was at Google when they announced that only AI-related projects would be able to request increased budget. I don’t know if they’re still doing that specifically, but I’m sure they are still massively incentivizing teams to slap an “AI Inside” sticker on everything.