I’m with you that fascism is alive and well in the states, no doubt.
But you have to see that years of “fascist” accusations from anyone even slightly left has watered down any impact that language might have had. Most people who are and have been on the receiving end of that accusation just roll their eyes when they hear the word - regardless if it’s true or not. It comes off to them as a “blue hair” reee-ing.
Just letting you know most people don’t take it with the same gravity any more. To most people “real” fascism was a 1940’s thing, and fascism now is just an insult throw around by keyboard warriors and “SJWs” - whom they find annoying and pathetic.
The term, however appropriate, doesn’t affect people’s political decisions as much as you would think.
You’re right, that is a thing they do.
I see my original comment got at least one down vote because we’re still in the “denial” phase. It’s the truth though: most people, however wrong they may be, view the fascist label as just another flippantly-tossed insult not to be taken seriously.