They actually sell a service where you can buy a domain name and have it set as your username.

It’s not centralized, it’s also not a federated network like AP. It’s just a different design.

Not quite true. You can host your own personal data store (PDS), run your own labelling service, and you can host your own feeds.

The big relays and app views are the only thing that aren’t really supported by the official app yet.

Earn points through generating content and moderation? Okay, sure, why not?

Use those points to weigh votes in community governance? Suuuure, okay I can see how that could be cool.

The points are on the blockchain? Uh… so what’s stopping rich assholes from buying up points and using their capital to take over communities?

If the points are non-transferable then I can see the merit of a points system… but then why would you need a blockchain at all? It’s all still a closed off walled garden despite what they are pitching.