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Maybe I’m misunderstanding this, but with subreddits going NSFW, it means that the content won’t be displayed in 3p apps only? Seems like this will help push users to the official app?

Mixr had exclusive contracts with the streamers they bought. Meaning they could only stream on Mixr.

Interestingly, Kick is going for a different approach with non-exclusive contracts, allowing XQC to stream on all other platforms as well. It sounds crazy when they’re spending $100 mill, but they’re betting on being able to bring users from other platforms over time, rather than just expecting the audience to all move over at once.