I feel like Bojack was an asshole but it was kind of perpetuated by the people around him, there were several times in the show where he really makes an honest attempt to turn things around and almost succeeds but always ends up getting shot down, sometimes by his past, sometimes by the influence of the other toxic stars around him and at the end of the show when he tries to make a public apology and then gets bait and switched by the media into burning his own name to the ground in the name of more views.

he’s very much still not a good person but he’s also kind of representative of how event honest attempts at redemption can be used against you.