Up to 30% of Apple Vision Pro Returns Are Because Users Don’t Get It, Analyst Says::While Vision Pro returns were uncommon, many came down to owners not figuring out its spatial computing.
1% of the headsets are returned. 30% of those returns (0.3% of the overall headsets) are because the user couldn’t figure it out.
This is clickbait.
To save me reading what is surely a terrible article, what aren’t people getting?
Frankly, if just 0.3% of buyers return an IT product (especially a novel one) because they “don’t get it”, that’s a massive success in my book. Have you seen users?
I work in IT so the answer is “too many” lol
Returns are very low. If the tittle talks only about a PERCENTAGE OF that low number, while that percentage being a high number, it is easily confused. Confusion is the goal of the modern journalMARKETINGist
Edit: I will not remove or replace the word tittle. I like it.
Wow, from all the stories of people returning them for all kinds of reasons, I thought the number of returns was way higher.
That’s actually a decent piece of information for the article to include IMO.Good point. But also fuck apple and all the capilistic consumption thriving on over seas suffering.
- posted from a non-Apple device (which was also made with over seas suffering)
Not if it is a Fairphone, and probably also some other devices.
Your mom suffered last night…
*up to 0.3%
Following the links it’s 20%-30% – it’s about 360-540 users if there were 180,000 sold as the analyst predicted.
I would bet some percentage of those only chose that option because they didn’t want to admit they bought it with the intent to return it but it’s pointless to speculate without knowing how this compares with other similar product launches.
Right. There were a bunch of streamers advocating just that: free use for a couple weeks, then return. Is suppose it makes more sense if you were a soulless, self-serving streamer, that wants to make a video while cheating the cost
I didn’t even have to spend $3,500 to not get it!
I knew a lot of people who returned the first iPhone because they “didn’t get it”. Sometimes new tech takes a while to catch on.
This article has a really weird way of presenting the statistic. Wouldn’t it be equally right to say that most people even those who choose to ultimately return the device found it intuitive?
Doesn’t the data kind of say the opposite of the title?
I don’t really know.
The first iPhone was slick but sucked as a smartphone. Heck, it couldn’t even send MMS, copy-paste, gps and the camera can’t even record a video! People looking to replace their Symbian or Windows Mobile smartphones would of course be disappointed by the lack of apps and customizations.
I know. I had it. Biggest thing about the iPhone. Is that what it did and how it worked was very very new and novel. And it looked very very cool. Apple was able to sell it for about three years simply as a fashion accessory, not that it was especially amazing in its features. It wasn’t until the 3GS, or even the iPhone 4 until it was exactly what it had promised to be 
To be fair, the first iPhone did kinda suck in many ways, especially shortly after launch. Only the 2nd or 3rd generation had most of the basics in place.
The Iphone was a good idea, though.
It’s not that this isn’t, it’s just that most people don’t know why it’s a good idea or how. The execution, here was the problem, not the idea itself. Especially the awful price tag.
I just don’t see it taking over the world in such quick fashion as the phone. Like VR I think it will remain a niche
It’s also not as hip and sexy as the iPhone was at the time. People didn’t care how well the iPhone worked at first. They just had to have one because it was the coolest thing on earth at the time.
My iPhone legit got me laid a few times in the first few months I own it. It got me the phone number of Del Marquis, the guitarist from the Scissor Sisters at a party in November 2007. I’m not fucking kidding. I would like to think it was because I was that smoking hot back then, but no, he was more interested in my brand new iPhone. (I was very hot back then, but my iPhone was hotter.)
Exactly. Well… not exactly as that particular story was very particular indeed.
But it was what I meant. I don’t think the goggles will have the same effect, even you in your prime tauting them.
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I know that story sounds fantastical and difficult to believe,
Well I didn’t really doubt it, as it’s way too specific to have been made up and it’s fun to imagine, but with goggles on, lol. Thnx for sharing!
Like VR I think it will remain a niche
Which is why I think Apple is really trying to make this an AR/VR type device. I think that AR will gain much more popularity out of the two.
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I don’t see it
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Why are devices like this called “Pro”? Are there people making their living as goggle-laden douche nozzles?
Pro is now a marketing term that has nothing to do anymore with its original ‘professional’.
Well what about these apps then, surely they will change your mind!
No, I wouldn’t know any of those, it’s not my profession… :D
‘Pro’ just means you can charge more.
It stands for ‘Profits’
There is regular and then this is Pro model. Obviously a cheaper VisionPro is coming in the future.
Because this thing has best on the market resolution, passthrough quality, and passthrough latency. And probably raw power for a standalone headset by a pretty good margin.
Is it made to be used as part of the work done in a profession? For example, a “professional video camera” may have lots of extra features needed by people whose professions are video-related.
Is this headset designed specially for professional use? If so, what profession? If not, then the term seems to be disingenuous marketing crap that devalues any other claims made by them.
Pro has never meant that on products. It has always exclusively mean where it fits in their product stack.
This is their high end product at a high end price point, and legitimately takes a shit on everything else you can buy at any price. They don’t have the non-pro yet because it can’t be done to an acceptable level without being just VR, and that’s not the point of what the Apple Vision is.
I would definetly agree, compared to the base apple vision (not pro version) this thing is very literally… infinitely better.
Seems like a decent chunk of apple users are just idiots. Not because they don’t want the AR, but because the reason is because they couldn’t figure it out.
I think the more relevant characteristic isn’t that they’re Apple users, it’s that they have $3,500 to spend on something they don’t understand. That much disposable income tends to promote short attention spans and little patience.
0.3% is a decent chunk?
Yeah
Man try to work in retail for a month and tell me that again.
All returns aren’t $4000 pieces of new tech. All returns aren’t returned out of confusion.
The number is significant, no matter how non-zero it is.
There’s probably more than 0.3% streamers looking to get one video in without paying
There aren’t really apps yet.
There will be. The tech is genuinely super impressive.
But developers need time to have it in their hands to really implement anything that’s actually AR. You can only lock it up so far on a computer or iPhone.
I’ve said it before, but the overly simplistic interfaces and the complete lack of customization of iOS means one thing
#iPhonesAreForBoomers
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I find the iPhone interface extremely unintuitive. I have one for work, and I’m a complete imbecile at using it, despite being decently tech-savvy. Everything I want to do is not were I expect it to be, it takes me forever to find things and settings.
And anyone who primarily uses iPhone would feel the same on an Android device.
They operate differently. That doesn’t make one better or worse. It’s like Photoshop and GIMP, once you know how to use one, using the other is unintuitive.
(I say this as someone who used Android phones for over a decade—and loved them!—and an iPhone for two years now.)
Using an iPhone for work, but returning to your Android phone for personal use, means you are never forced to relearn. Instead the iPhone just frustrates you. My first few days/weeks with the iPhone were constant frustration as I had to relearn how to think about the little things that had become so automatic about how I used my phone. But once I got the hang of it I actually quite like it.
I think the same would be true in the reverse.
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There is a big ol’ search bar right at the top. Did you try that?
If you can only find things with a search function, the UI is dogshit…but yes, they also often call things different names than what is obvious to me.
I can find things just fine. I was just pointing out that the first thing in the menu is the quick solution to your problem.
In my opinion, it is much harder to find something on someone’s heavily customized android than it is on an iPhone which remains essentially consistent across all devices.
To each their own.
I regularly use the flashlight on it, but I haven’t found a way to enable that from anywhere else than the bloody lock-screen. Searching for any variation of flashlight, light or torch only brings up websites and apps to download…it’s a small thing, but insanely annoying.
Plus the support is excellent. My ex mother-in-law went for free lessons and assistance on a regular basis until she understood
And, yes, I’m a tech-heavy guy myself and love my iPhone. I save my tinkering for my lab - my phone needs to just work. It does everything I ask of it quickly and easily. I’ve never felt constrained, except when I was getting up around 5 years with the same batter on my X
I’m afraid that your Gen Z-ers often graduate college without knowing how to use an email app or create a file structure like folders. It’s because they grew up on iPads and didn’t have to learn that.
Yep. I know far more Z’s and younger that use iPhone (ah, hell, Gen X and younger)
IPhone’s interface is not simplistic.
I can’t figure out how to navigate one even if my life depended on it
This is the best summary I could come up with:
Tech bros were vocal with stories about why they were returning their Apple Vision Pros earlier in February.
However, Apple analyst Ming-Chi Kuo found that nearly a third of returns were because users couldn’t figure out how to set up the $3,500 newfangled technology.
“It is noteworthy that about 20–30% of users who return their products do so because they do not know how to set up Vision Pro,” said Kuo in a translated analyst note on Wednesday.
Kuo’s investigation finds that just 1% of Vision Pro owners returned their headsets, which is fairly standard, and less frequent than lengthy essays on social media would have you believe.
Apple’s products are renowned for their intuitive user interfaces, like the iPhone and Mac, but it seems the Vision Pro might be missing the mark in this respect.
Apple is expected to sell more Vision Pros this year than the company original forecasted, according to Kuo, though it still appears to be a niche market.
The original article contains 409 words, the summary contains 163 words. Saved 60%. I’m a bot and I’m open source!
From one video i watched about the apple vision pro, it looked like it had some really cool features
Could you replicate every single one of those features with a google cardboard? I think so, but the extra $34999 is worth it for the apple branding
Could you replicate every single one of those features with a google cardboard? I think so
This is so far from the truth I just have to assume you’re making a “joke” and not an apple hater who’s too fanatical to form their own opinions.
The vision costs a shit load of money because they’ve put an abundance technology and R&D into the product to make it capable of things no other VR/AR headset is capable of. By all accounts the screen resolution, response rate, 3D tracking, and gesture recognition create an experience that other headsets can attempt to mimic but will fall short of. Watch MKBHD’s videos on it, it’s genuinely a really impressive piece of technology.
And yes, they charge more because they are Apple and they know their hoards of loyal followers will buy anything they make.
Sorry, i meant all the feaures that looked cool to me, not all of them
Also, yes, it was a joke
If your users don’t get what you’re trying to do, maybe try to do something better?
As far as I can tell this is a really nice and well built headset, with a great screen, but it doesn’t actually do what all the other VR headsets do: Play VR games. Telling that even people already used to forking over large sums to Apple aren’t really interested in paying $3500 to arrange iPhone apps around their living room.
(Setting aside how much I hate Apple for the moment)
A lot of these VR and mixed reality things are much neater in theory than in practice. I have tried the whole virtual-desktop-in-VR thing before and it just isn’t really much more productive unless maybe you are really pressed for space. You can just get another monitor, not have to wear a giant gizmo on your head and be able to drink your coffee while you work without issue.
What’s not to get about Face Monitor? If looking at a screen is good then obviously looking at it all the time is more good.
The inevitable conclusion is that these people bought a product without understanding it.
I thought it would be more with all the wannabe influencers making YouTube review videos.
Makes sense to me. Sounds weird but some people don’t have the ability to think in 3D. My wife is one such person. For example she can’t combine in her head her actual spatial position and surroundings with Google Maps, so she can’t use it. Same with those 3D rotation IQ test types of puzzles. I’m sure she wouldn’t be able to use spatial computing.
Yeah this isn’t surprising news to me. I can see the vision being super useful in some niche business/art cases but for 99.9% of people it’s a prohibitively expensive toy.
And what about the broken glass?
I mean this is just like with all VR headsets. Most people simply dont need to have a screen strapped to their face, let alone at the cost of 3,000 buckaroos
Shit, closer to 4,000 of those buckaroos after taxes
I see iPhones as hand holders so makes sense older parents bought them and introduced their kids to them. Which again, are being held by the hand on what they can use and not use.
They can’t figure out new technology. I’m able to use an iPhone even though I’ve never had one but opposite can’t be said about people using my android. It’s weird.
