some searching leads me to an “article” (basically a PR release reprint) in the hindustan times saying the’re trying to imply :

“The packet, which is the slimmest the company has come out with disappears in your jeans pocket,”

I’ve seen them outside of india (the packet in OP’s pic is in french), so it’s probably the same gimmick worldwide.

IDFK, the last “western” brand I used was skyn because too many girls I’ve been with had latex allergies and down here I have access to Prime/Mega.