You seem to be here in good faith, so thanks for your contribution but you seem a little misinformed on the sentiment of these changes on the ground. I will do my best to provide context, though others with a greater understanding may doubtless prove more helpful.

Closing the original factory put 100s of Palestinians out of work

Correct, and this was celebrated as a victory by the BDS movement; despite the unfortunate loss of employment opportunities and cooperation it was treated as a net gain for the Palestinian people in the struggle against apartheid Israel.

It’s a niche product, and hasn’t been relevant for a decade.

Again this is a credit that the BDS movement claims. “At the height of the BDS campaign against SodaStream, the company’s share price tumbled and its reputation was damaged,” per Omar Barghouti.

Why not post about a major company like Intel or Apple?

Check my post history. While I haven’t posted about Intel or Apple directly yet, I am working through the official Boycott, Divestment and Sanctions list published by the BNC, of which SodaStream is an entry, as is Intel. Me posting today about SodaStream today should never be taken to imply I don’t support BDS on other institutions—quite the opposite!

^^Highly recommend checking this article out for more information. Hoping this is helpful. Those with more experience in this field please feel free to correct me.