I just noticed this when I saw a strange “Achievement Unlocked” notification pop up on Reddit. What do you think of this? It seems like a retention tactic to me, like what Amino had with its streak leaderboards, and GameFAQs currently has with streak achievements for logging on ten days in a row and also for all days of a month.
For duolingo it’s the same mechanics, but from a whole different movement.
Reddit’s action belongs in the “enshitification” movement. I don’t know if it’s the accepted term yet, but it should be. It’s a general movement away from user experience and approval and towards agressive retention and sales (ads) tactics.
Duilingo’s actions belongs woth the “gameification” movement. Where the intention is to make learning more fun by adding gaming mechanics like points and rewards.
Both make use of the body’s dopamine mechanics, but one is evil and the other is good. Just like how nuclear power can be use for evil and for good.