• mutual_ayed@sh.itjust.works
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    9 days ago

    I don’t understand the benefits of having deepfakes on Xitter, where is the profit motive? I understand that he wants to have his own personal propaganda machine. But if the shareholders want maximum profit wouldn’t avoiding the liability of deepfakes on their platform save them legal fees in the longrun?

    Edit: thanks to a correction by @[email protected] it boils down to Propaganda machine to the highest bidder. Musk is the sole shareholder.

    • CthuluVoIP@lemmy.world
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      9 days ago

      There are no shareholders. He took the company private and funds it through advertising and loans. He is the only shareholder.

      • forrgott@lemm.ee
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        9 days ago

        Well, no, private companies can still have shareholders; but there’s definitely a lot of differences. Like, having shares in a private company won’t guarantee any right to vote, and I don’t think you can do the whole sue the company for not putting profits over people.

        • CthuluVoIP@lemmy.world
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          9 days ago

          You’re right, and your take is more nuanced. A huge thing about it being a private company is that they aren’t required to disclose who has ownership stakes, performance against revenue targets, etc. Ostensibly, anyone who isn’t on the inside, and even employees who aren’t privy to management decisions, will be met with more or less a black box about the company’s drivers.

    • NotMyOldRedditName@lemmy.world
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      9 days ago

      He wants to be the arbiter of what’s okay and what’s not.

      A deep fake of a Democrat doing something terrible - allowed and oh it’s satire or comedy, no one would think it’s real.

      A deep fake of a republican or conservative - offensive and breaks the rules, immediately banned.

    • Jay@lemmy.ca
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      9 days ago

      Musk wants to expand his (and putin’s) disinformation empire to control what you hear and think. They rely on obfuscation to sway the narrative to push their agenda, and bots and deepfakes are an effective means to do that. https://www.youtube.com/watch?v=GZ5XN_mJE8Y

      • mutual_ayed@sh.itjust.works
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        9 days ago

        Propaganda machine to the highest bidder.

        Not just Russia. AIPAC, AltRight nationalists, WooWoo conspiracy grifters, China and the list goes on.