I know people out there who have invested a lot in gold under the belief that in the event of like complete societal collapse or hyperinflation, they could use it for purchasing.
I have the hunch it’s a scam, but I haven’t learned enough monetary theory, business, or economics to understand why.
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If you look back at the 2k8 crash gold plummeted almost as fast. People sold it off to cover other positions.
so you’re saying buy the dip sell the tip?
it’s selling time soon.
There are a lot of delusional people in here posting about their personal shower-fantasies of what they would do in the apocalypse. You can safely discard all that. If it gets so bad you need guns and tools and… blacksmithing supplies? you are so utterly fucked that gold and bartering will be the last of your concerns. People will be fucking eating each other. You simply cannot run to the woods and start living off the land, you will starve and die without acres of ready land already producing food. Real-life isn’t like a survival video game, there is no tech-tree that you can climb and start producing food.
Read some Cormac McCarthy for a more realistic view of the end of the world. (Then have a therapist on hand for the after-effects.)
For a financial collapse, gold would probably retain value, a society still needs something to base the value of its trading on, we can’t just all carry around sacks of grain. How much value gold will retain is very hard to predict, but people have been using it for so long that it’s already survived several widespread disasters and is still in use.
I remember reading Walden and thinking that even many many years ago this dude failed to be entirely self sufficient and still had to head back to town for random shit. It’d be so much harder nowadays.
People buy gold cos it just keeps going up. But here is the truth. Gold doesn’t go up, the dollar goes down.
So gold is inflation-proof?
Pretty much. Gold is a time-tested store of value. But it is not a solid investment. (stores of value and investments are not the same thing)
So gold is inflation-proof?
Yes, but only to the extent that you can store it, defend it and find a buyer when needed.
Gold loses value at exactly the rate of the cost of the armed guards you are paying to keep it from being stolen.
Pay too little, and it takes its value to someone else who is better armed or sneakier.
And if someone set aside gold for you that you have never seen, no they didn’t.
https://www.macrotrends.net/1333/historical-gold-prices-100-year-chart
In August 1976, gold was $35/oz, close to its historical level. By October 1979, it was $380/oz, over 10× increase — peaking (for the 20th c.) in January 1980 at $668/oz.
20× return in 3.5 years.
Gold doubled again in value by December 2010, and again by January 2025 — to $2800/oz.
The all-time high, 20 October 2025, $4377.58/oz.
125× return in under 40 years.
I’ve seen it said: it’s not that gold has gotten more expensive. Its that the USD is debased as a currency against the dollar. The gold standard for USD ended in August 1971.
It isn’t a scam. It is an asset like buying land in the middle of nowhere. It will in general match inflation but underperform most other investments. In the very long term I would expect that with global population stabilizing and declining, the value of gold will also stabilize and decline.
Yes and no. If you order your “gold kit” off of an ad aimed at boomers worried about losing their houses, it is probably scammy.
If you’re very rich and worried, you could stash away a bit of bullion at your home. You’ll have other things of value you could trade on the black market of total societal collapse before you’d need to tap into that resource. If you’re not very rich, a gold bar is not going to do you much good because it’s a big chunk of change tied up in one item. You’re more likely to need smaller denominations, like coins or rings, to pay for stuff in the apocalypse. Or you need to learn to smelt metal. The scam of it all is that people with a financial interest will advertize gold as the safe resource in times of high perceived crisis when the price of gold is already high or rising. It makes much more sense financially to watch the market and buy when it’s down.
Gold is also something that needs the economy to come back before you ran out of other stuff to barter with. If our apocalyptical total collapse lasts a long time, gold will not be as valuable as drinking water, food, or shelter. Smokes (incl. vape juice) and booze might be more useful for a longer time.
I’m not rich and I’d sooner go down the prepper route than buying gold.
“this rock I found is special” “why?” “it’s shiny and heavy”
And some poor dumbass was like “fuck yeah gimme that shit”. Same with jewelery…
gold has a lot of useful properties that are not simply “shiny and heavy” though. the same can be said for all other metals
And yet lots of it is hoarded by people who think that being shiny and heavy are qualities that are worth lots of money
Lots of things can be used as currency. Gold was the OG because it is scarce, takes work to mine, is finite(ish), it doesn’t tarnish or corrode in air or salt water, isn’t attacked by acids except agua regia, meaning it doesn’t degade over time. It’s a really good medium for labor-value.
Problem is, it’s also a useful metal now, in semiconductors and electronics, so now it is being ‘consumed’ by industry in a way that isn’t readily recoverable except at product end of life, and even then it’s not 100% recycled, probably more like 10%.
So the global supply increases due to work mining, decreases due to consumption as a commodity, and is still treated as a currency equivalent.
Solid gold is easy to store, and will survive calamities, bank collapses, fires, floods, ect where other intrinsic value items don’t.
So it’s a good investment if you believe that you will survive the deletion of society, AND you believe that it will be tradeable post-collapse. Or if you just treat it like a commodity.
But post-collapse, gold isn’t intrinsically useful. In these events, other useful, consumable goods might be better for goods and labour exchange. In the early Australian colonies, there was no money, people bought, sold and got paid in rum.
Rum is a reasonable value holder, it can be preserved against degrading, it is ‘fungible’ and divisible in a way that gold coins arent.
Dried grains are a good currency too. Maize, wheat berries, etc, as long as you accept that your value will be contually consumed and replenished.
Whether a thing has value is largely determined by whether the society you end up in decides it has value.
The indigenous Australians would happily trade a gold nugget for rum or rope or steel tools, because their society had no use for gold, but did have use for steel.
Disclaimer: The only gold I own is in my phone and computer.
Some (many? most? IDK) gold sellers are scammers. They will sell you overvalued stuff and insist it’s extra-valuable because of some feature they made up. They are the ones being loud on the web and making you hear about it all the time. So, if you hear an ad, and buy gold, you’ve probably fallen for a scam.
But investing in gold by itself is just like any other commodity. And just to say, the rule on that last phrase is valid for almost everything (it’s absolutely valid for stocks and investment funds).
I’ve seen the assertion that silver is a safer bet than gold. Less glitzy, but still precious and with more industrial uses.
Of course, if civilisation collapses completely, neither will matter unless someone will trade you something for your krugerrands.
Worth less so harder to carry large amounts of capital.
Owning land is better to store wealth, but gold is better when fleeing to wherever land ownership is still enforced.
Gold is a solid store of value. That’s about it. It isn’t a terribly good investment as it just doesn’t gain value very fast compared to inflation. But, as I said, it is a solid store of value, so if that is what you are looking for, it isn’t a bad option.
If you want to invest, you are better off with index funds held over the long term.
invested a lot in gold under the belief that in the event of like complete societal collapse
If that happens, a better investment is to make yourself as self-sufficient as possible. Have a way to generate power (solar + batteries), acquire water (well water), sewage (leech field), stored food (just extra cans of food you normally eat), acquire food (a rifle and somewhere deer exist), security (that same rifle).
None of that is unreasonably expensive or hard to get. But all of those are what you would want if you are worried about societal collapse.
The thing about the value of gold in a society is that it is only valued within the society. If society collapses, there will be no group or entity that could value it. You’d need to wait until people start rebuilding. But then you’d need to be in a position to shape how currency is decided on and minted. Unless you’ve kept your load of gold secret, it’ll be hard to convince people to adopt gold as a currency without starting on more even ground.
Compare gold to the other elements on the periodic table as a medium to store value and you’ll see why it is used for this task.
It is non toxic, it can be easily held and transported, it is non reactive (it won’t rust or combust), it is relatively rare, it is dense (a lot of gold fills a small space) and, well like others have said, it’s shiny. It can be easily moulded and forgotten about for millennia and still be the same way it was last used (look at Viking hordes as an example) few other things can do this, maybe diamonds? But they can not be recombined again like gold
To clarify, when people colloquially refer to “the collapse of society” they don’t mean that all forms of society would cease to exist, but refer to the failure of the nation state, or possibly the international order, and the long supply chains that go with it. Etc.
So society at various scales would still exist, in overlapping ways and jurisdictions. Basic units like neighbourhoods and firefighters and towns and regions would be organizing based on the old rules and adapting. People organize well in the absence of warlords, so that and extinction events are the threats to trade.
The value of trade goods might be indeterminate if a comet wipes nearly all of us out. Otherwise, many people love to dicker and argue about the value of things, so I’m pretty confident about rare raw materials like gold having both utility value and a reasonably inflated exchange value in a prolonged regional or international crisis.
Idk man… Humans like shiney baubles. Remember: Gold was a valuable commodity before we even had legit uses for it beyond decoration.
Because it was found by people in society. It was given value within an established society. I’m not saying no one will value it. I’m saying that until there is an established society, it won’t hold value. Then if you do end up in a society, you need to sway them to adopt gold as a currency while keeping your gold stores secret.
Ever since we found gold we have valued it. I don’t understand the position of, “Oh, no one will value it!” We love the shit and it’s a store of value. How much value is dependent.
Because it was found by people in society. It was given value within an established society. I’m not saying no one will value it. I’m saying that until there is an established society, it won’t hold value. Then if you do end up in a society, you need to sway them to adopt gold as a currency while keeping your gold stores secret.
You can’t eat gold, and you can only trade gold for food if that person can trade the gold for something else. I’m not going to say there’s no chance of gold being valuable in a societal collapse scenario, but I’d rather wager with resources than a pretty, shiny metal. I don’t see how that’s a position that can’t be understood. Gold works as an intermediary exchange, but direct barter can always be counted on.
Gold is good as notation for big things, like an excavator and a dozen barrels of diesel. You can’t trade that shit for cucumbers and canned tuna.
You can use gold as an excellent long lasting conductor for electric equipment. You can make it very thin. It would make a comeback in basic dentistry, as you can actually eat it: it’s non-poisonous. Doesn’t tarnish. A smith can do a lot with gold.
Gold is a resource. That said, I don’t have any right now. Just some silver coins, and some packaged goods like knives and flour mills (business leftovers). Given the market insecurities now and gold’s all time high price, wish I did.
. It largely depends on how they are investing in it. Gold is a commodity just like lumber, gas, cotton, or livestock. You can invest in them like you would a stock or a mutual fund. Just like those other investments, the price will change daily based on the market. Gold is a weird one because everyone knows it was valuable historically and many people have physical versions of it. People use gold in their investment portfolios to hedge against some of their risk because typically the value of gold would go up when stocks would go down but our money was also tied to gold 50+years ago. The physical versions will change price too but they change differently.
- Gold coins? Unless they’re old or rare, they’re only worth the face value.
- Gold jewelry? It has value if it’s solid and not plated and then you need to get it appraised to know a fair value.
- Bullion? Probably the best form to have it in because that’s what countries and people that want to transfer physical gold will use.
In the event of total societal collapse, gold won’t matter other than it’s a shiny metal. They are better off investing in something more useful like the lumber.
Fungible, portable, valuable. Gold isn’t a scam, as far as the concept of wealth and hierarchy isn’t a scam.
Fungible, portable, valuable.
It isn’t fungible. Anyone who has tried to trade physical gold at anything close to the market rate can tell you that. And no retailer is taking a dribbling of yellow sand as payment.
It isn’t portable. You can’t produce a finite denomination of it easily or transfer it electronically or even carry it in a wallet economically.
It isn’t intrinsically valuable. It produces nothing consumable in the way an oil well or corn field or machine shop can. It’s a speculative asset with the potential to be turned into something more useful. But it has no practical use or purpose in a raw state.
Gold isn’t a scam, as far as the concept of wealth and hierarchy isn’t a scam.
The means by which commodified gold is packaged and sold to gullible investors is very often scammy. And the sales pitch promising future returns on investment are inevitably larded up with rosy predictions unsupported by current data.
The socialized mythology around gold (especially relative to peer commodities like copper or oil) radically inflates its sales price in bubble economies. But there’s no reason you’re going to see better investment performance than a purchase of real estate or commercial equity. And there’s certainly no reason you would want to buy and hold gold long term if you had an opportunity to build or invest in an actual value-accruing business.
At best, a long gold play is a hedge against deflation and economic decline. At worst, its a fad that cycles in popularity relative to cryptocurrency or beanie babies.
If there is complete societal collapse, then gold is going to be worth nothing, because you cant eat it. Bullets on the other hand you can use to take peoples food, or hunt for your own. So invest in bullets!
Now if you just expect financial collapse but not total societal then sure gold, silver, bonds are probably fine if you want “safe” stable ways to hold your investments.
In most cases, its just fear-mongering and gold has no more actual value than paper currency since they both derive their value from sentiment or perceived value. So if you show up at my house and offer me a small gold bar, you value at $10,000, and I value it at a potato, then your $10,000 is actually only worth a potato.
Yeah, gold isn’t worth anything unless a community agrees to assign a value to it, which probably won’t happen in an apocalyptic scenario. If you really want to be prepared, you need to stock up on things that are actually useful:
- non-perishable, nutritious food (preferably something that has a lot of calories in a small serving so you could carry it on you)
- drinking water!! you would have to change it every once in a while though, so you wouldn’t be drinking germ soup if a societal collapse actually happens
- durable, good quality clothing for various climates/weather conditions (due to climate change and the possibility that you would flee somewhere, you should preferably have clothing suitable for other climates than just the one you’re used to)
- miscellanous supplies, like tools for building shelters, farming, making & maintaining different items, destroying things like trees or rocks to make space for building/agriculture or more likely, obtain materials. Things to protect yourself and your loved ones from the elements, like a good tent, sleeping bags, etc. Flashlights, powerbanks, batteries, water purifiers, multitools…
- knowledge. No matter how much stuff you have, it’s no use if you don’t actually know how to do things. Learn canning, blacksmithing, sewing, gardening, fishing, carpentry, foraging, and so on.
If it gets so bad that you need tools for building shelter, you are absolutely fucked unless you already have farmland and can defend it. People are massively ignorant about how difficult it is to live off the land if you don’t have experience in it and a lot of supplies and knowledge accumulated. It takes acres of crops and animals to support a couple people. It takes months or even years to make that land productive enough to keep you barely alive. Then if you have hard winters you better hope you have a stockpile.
Financial collapse is one thing, but a total societal/technological collapse would be bad in orders of magnitude that I don’t even know how to describe it.
Source: work in logistics.
In fairness, if the US dollar collapses, say, but the euro is fine and you find a way to get to Europe, you’re much better off with a few chunks of gold that will be worth relatively what you bought them for than with wheelbarrows full of hundred dollar bills which are now worth less than paper.
I doubt you get far checking in a suitcase full of gold after the dollar collapses in such a colossal way
I doubt you’d get far even trying to carry a suitcase full of gold.
Bullets should be saved for protecting your community…trap and snare your animals :)
Naw use em to shoot people in the wasteland and take their things.
Ain’t no one safe in the post apocalyptic waste lands!
